copyright 
& Content Use Policy

Updated: 26th of July 2026

 

 

In This Policy

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1. Scope and Ownership

2. Content Covered by This Policy

3. Use We Welcome

4. Use Requiring Written Permission

5. Tour Ideas, Facts and Original Expression

6. Photographs, Video and Third-Party Materials

7. The Zurich Insider™ Name and Branding

8. Guest Content, Reviews and Social Media

9. Requesting Permission

10. Reporting a Copyright Concern

11. Legal Exceptions

12. Updates to This Policy

13. Contact

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1. Scope and Ownership

This Policy applies to original content made available by The Zurich Insider™ (“TZI”, “we”, “us” or “our”) through www.thezurichinsider.com, our blog, official newsletters and social-media accounts, and to original materials supplied by TZI in connection with an inquiry, proposal or booked Service.

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Unless expressly stated otherwise, TZI owns the relevant rights in its original content or is authorized to publish and use that content. Third-party content remains the property of its respective rights holder and is used under license, permission or another lawful basis.

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Copyright protection can apply automatically from the moment a qualifying work is created. A work does not need to display a copyright notice or be entered in a copyright register to be protected.

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2. Content Covered by This Policy

Depending on the material, protected TZI content may include:

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• Website text, blog articles, stories and research-based editorial content;

• Tour descriptions, original itinerary wording, route notes, proposals and presentation materials;

• Photographs, video, audio, illustrations, graphics, icons and designs;

• Maps, guides, e-booklets, downloadable resources and documents;

• Newsletters, original promotional copy and social-media content;

• The original selection, structure, arrangement and presentation of content; and

• Other original written, visual or multimedia material created for or lawfully used by TZI.

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Together, these are referred to in this Policy as “TZI Content”.

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Specific products, downloads, licensed materials or booking documents may carry additional or different use terms. Where they do, those specific terms apply to that material.

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3. Use We Welcome

You are welcome to:

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• Access and view publicly available TZI Content for your own information and enjoyment;

• Share a link to a public page on our website or use the sharing tools provided on that page;

• Save or print a reasonable copy of public TZI Content for your own private, non-commercial travel planning and for the companions traveling with you; and

• Quote a brief extract where permitted by applicable law, provided that the quotation is clearly identified, The Zurich Insider™ is credited, and a direct link to the original page is included where reasonably possible.

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Please keep any copyright, authorship, credit or other rights notice attached to the material. These permissions do not transfer ownership and do not permit republication, commercial exploitation or the creation of a competing product or service.

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4. Use Requiring Written Permission

Unless permitted by applicable law or by specific terms accompanying the material, our prior written permission is required to:

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• Copy, reproduce, republish, upload or distribute all or a substantial part of TZI Content;

• Use TZI Content on another website, blog, social-media account, newsletter, brochure, book, course, app, database or commercial presentation;

• Translate, adapt, edit, transform or create derivative material from TZI Content;

• Copy or reuse photographs, videos, maps, graphics, downloadable guides, tour descriptions, original route materials or custom itinerary presentations;

• Sell, license, sublicense or otherwise commercially exploit TZI Content;

• Frame, mirror, embed or present TZI Content in a way that makes it appear to be your own or part of another service;

• Systematically scrape, harvest or extract TZI Content, or use it to build a dataset, train or develop an artificial-intelligence or machine-learning system, except where such use is expressly permitted by applicable law; or

• Remove or alter a copyright notice, credit, watermark or source reference.

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Permission for one use does not authorize another. Silence or a failure to respond to a request does not constitute permission.

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5. Tour Ideas, Facts and Original Expression

Zurich, Switzerland, its landmarks, historical facts, public information, and the general idea of visiting a destination or following a tour theme do not belong to TZI.

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What may be protected is TZI’s original expression and creative work: for example, our wording, storytelling, research-based presentation, original selection and arrangement of material, maps, graphics, route notes, guide materials and the form in which a custom itinerary is developed and presented.

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This distinction allows travelers and fellow professionals to use public facts and ideas freely while respecting the original work that gives a TZI experience its particular character.

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6. Photographs, Video and Third-Party Materials

Photographs and other visual works may be protected even when they appear online without a visible copyright notice. Please do not download, copy or reuse an image or video from our website or social-media accounts unless the intended use is permitted by law or you have the necessary permission.

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Some visual and written materials are supplied by photographers, artists, institutions, tourism organizations, stock-content platforms or other licensors. Their rights remain with them, and their license terms may differ from this Policy. Credits are provided where required or appropriate. The absence of a visible credit does not mean that an item is free to use.

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TZI can grant permission only for material it owns or is authorized to license. If your request concerns third-party material, we may direct you to the relevant rights holder.

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7. The Zurich Insider™ Name and Branding

The Zurich Insider™ name, logos, taglines and other distinctive brand elements may not be copied, altered or used in a way that is likely to suggest that another person, tour, product or business is operated, approved, sponsored or endorsed by TZI.

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Fair and lawful references to TZI for identification, commentary, reviews, news reporting or linking are not prohibited, provided they are accurate and do not create a misleading impression of affiliation or endorsement.

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8. Guest Content, Reviews and Social Media

Guests and other contributors retain the rights in photographs, videos, reviews and other original content they create, unless a separate written agreement states otherwise.

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Sending content to TZI, tagging us on social media or taking part in a tour does not by itself transfer copyright to TZI or give us unrestricted marketing rights. Where we wish to repost or otherwise use identifiable guest content for promotional purposes, we will seek appropriate permission or rely on another clearly disclosed lawful basis.

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Reviews published through an independent review or social-media platform may also be displayed, embedded or linked in accordance with that platform’s features and terms. Our handling of personal data and identifiable guest images is explained further in our Privacy Policy and General Terms & Conditions.

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9. Requesting Permission

We are happy to consider reasonable requests to use TZI Content. Please contact us before using the material and include:

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• The content you wish to use and a link or clear description;

• How, where and for how long you would like to use it;

• Whether the use is personal, editorial, educational or commercial; and

• The name of the person or organization requesting permission.

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Any permission must be confirmed in writing and may be subject to conditions such as attribution, a direct link, limits on editing, a time period or a license fee. Permission is limited to the use expressly approved and may not be transferred or sublicensed unless we agree otherwise in writing.

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10. Reporting a Copyright Concern

We respect the rights of creators and want to correct genuine problems promptly. If you believe that material published by TZI infringes a copyright or has been credited incorrectly, please contact us and provide:

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• Your name and contact details;

• Identification of the protected work and, where relevant, the rights holder;

• The page or material concerned;

• A brief explanation of the issue; and

• Any information reasonably supporting your request.

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We will review the matter in good faith and may correct a credit, restrict access to the material or remove it while the matter is being assessed.

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11. Legal Exceptions

Nothing in this Policy is intended to remove or restrict a use that is permitted without authorization under applicable mandatory law, including any applicable rules on private use, quotation or reporting current events.

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Whether an exception applies depends on the material, purpose, extent and circumstances of the particular use. If you are unsure, please ask us or obtain independent advice before reusing the content.

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12. Updates to This Policy

We may update this Policy when our content, practices or legal obligations change. The latest version will be published on this page with the date of the update.

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An update does not retroactively withdraw a written permission already granted for a specified use, unless the permission itself allows this or the parties agree otherwise.

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13. Contact

If you have a question, would like to request permission or wish to report a copyright concern, please contact us:

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The Zurich Insider™ by Samantha Aeschbach
Email: hello@thezurichinsider.com
Telephone and WhatsApp: +41 76 464 54 88
Website: www.thezurichinsider.com

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© 2019–2026 The Zurich Insider™ by Samantha Aeschbach. All rights reserved.